Research

Business Administration and Business Economics • Marketing • Accounting • Personnel Economics

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Customers Intention Towards Green Hotel Practice in Malaysia
 01-19-2026
 Journal: Malaysian Journal of Consumer and Family Economics

Tourism industry in Malaysia has experienced continued growth due to Malaysia’s beautiful natural assets over decades.

Determinants of Investment Performance: Evidence from the Islamic and Conventional Insurance Companies in Malaysia
 01-19-2026
 Journal: Malaysian Journal of Consumer and Family Economics

In Malaysia, the insurance industry is operated by conventional insurance companies and Islamic insurance companies (or better known as Takaful.).

Differences in risk preferences of the main ethnic groups in peninsular Malaysia: A field experiment
 01-19-2026
 Journal: Malaysian Journal of Economic Studies

It is widely held that risk preferences differ between the three ethnic groups in Malaysia with the Chinese having the highest preference for risk and Malays having the lowest.

Drivers and Challenges of a NGO Type Social Enterprise in Malaysia: A Narrative Study
 01-19-2026
 Journal: Malaysian Journal of Consumer and Family Economics

The purpose of this research is to understand why a co-founder chose to establish a non-governmental organization (NGO) type social enterprise, the challenges he faced in managing its social and financial sustainability, and the initiatives he took to negotiate those challenges.

Exploring The Understanding, Role And Participation Of Small And Medium Enterprises (Smes) On Digital Economy In Malaysia
 01-19-2026
 Journal: Malaysian Journal of Consumer and Family Economics

This study explores the understanding, role and participation of the SMEs on digital economy, in line with the aspiration by the Malaysian government to have higher growth contribution coming from this segment.

Factors Affecting Job Satisfaction: A Case Study at Fire and Rescue Department of Malaysia Terengganu (FRDMT) Fire Fighters
 01-19-2026
 Journal: International Journal of Economics and Management

Job satisfaction involves the emotions and their behavioural expression towards their job. It is known that a job is the activity which involves the satisfaction of emotion and expression.

Factors Influencing Directors’ Remuneration Disclosure in Malaysia PLCs
 01-19-2026
 Journal: Pertanika Journal of Social Science and Humanities

This study is intended to examine the levels of directors’ remuneration disclosure among public-listed companies in Malaysia.

Factors influencing Muslim credit card holders' impulse buying behaviour in Malaysia
 01-19-2026
 Journal: Malaysian Journal of Consumer and Family Economics

Studies on impulse buying have been substantially conducted in developing countries by vast researchers. Nevertheless, such studies are in scarcity amidst Asian countries, particularly Malaysia.

Halal Tourism: Literature Synthesis and Direction for Future Research
 01-19-2026
 Journal: Pertanika Journal of Social Science and Humanities

Halal tourism, which arises from the growth in the number of Muslim travellers world-wide and the rapid development of halal industry, is defined as the engagement of any object or action by Muslim travellers that conforms to the Islamic teachings and facilitates the practice of the religion.

Service Quality Perception and Its Impact On Customer Satisfaction In Islamic Banks of Malaysia
 01-19-2026
 Journal: Malaysian Journal of Consumer and Family Economics

The study is aimed to investigate the gap between the level of service quality expectations and perception and its impact on customer satisfaction in Islamic banks of Malaysia.

Do Islamic Values Impact Social Entrepreneurial Intention of University Students in Malaysia? An Empirical Investigation Into The Mediating Role of Empathy
 01-19-2026
 Journal: International Journal of Economics and Management

Social entrepreneurship is considered a powerful means that provides sustainable solutions to existing problems, especially in developing societies. Since intention significantly affects the individuals’ involvement in social entrepreneurship, it is extremely important to support the intention of the young generation to move toward social entrepreneurial activities. To achieve this goal, the determinants of social entrepreneurial intention (SEI) need to be recognized and well understood.

Indicators of Tax Authority Monitoring: Firm Characteristics, Tax Avoidance and Reinvestment Allowance Utilisation
 01-19-2026
 Journal: Malaysian Journal of Economic Studies

The Inland Revenue Board of Malaysia (IRBM) provides a monitoring mechanism of corporate governance through tax audits.

Managerial Ability, Firm Performance and CEO Remuneration: Evidence for Malaysian Listed Family Firms
 01-19-2026
 Journal: International Journal of Economics and Management

We examine whether managerial ability is an essential factor that determine CEO remuneration, and as means in resolving both Type I and Type II agency conflicts.

Chinese CEO, Risk Taking and the Power of CEO: Empirical Evidence from Malaysian Family Firms
 01-19-2026
 Journal: Malaysian Journal of Economic Studies

This paper examines the risk taking behaviour of Chinese CEO.

Does CSR Image Matter to Hypermarket's Consumers in Malaysia? Perspective from Persuasion Knowledge Model
 01-19-2026
 Journal: International Journal of Economics and Management

It is commonly accepted that positive corporate social responsibility (CSR) image brings desirable outcomes, for instance, brand loyalty, improved brand image, enhanced store image, as well as increased visit intention.
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