| Cryptocurrency, a dynamic of digital investment powered by blockchain technology, is gaining widespread popularity. |
| Cryptocurrency, a dynamic of digital investment powered by blockchain technology, is gaining widespread popularity. Despite its global ascent, investor apprehension persists, posing challenges to its broader acceptance. Recognizing the urgency of addressing this issue, the study delves into the determinants influencing investors’ willingness to embrace cryptocurrency investments within the Malaysian context. This research offers a novel contribution by integrating the TPB and TAM into a single, comprehensive model. This model incorporates critical external variables such as social influence, perceived trust, perceived usefulness, technology awareness, and financial literacy. The primary data was collected from individual investors in Malaysia through an online structured questionnaire by applying the Partial Least Squares analysis. A distinctive finding of the study is the identification of technology awareness as a mediator between investors’ intention to accept cryptocurrency investments and social influence. This underscores the urgent need to enhance technological literacy to bridge the gap between potential investors and the cryptocurrency market. The study highlighted the significant roles of technology awareness, social influence, and financial literacy while revealing that perceived trust and perceived usefulness may not be as impactful in this context. This reevaluation is critical for crafting targeted strategies that address the unique concerns of Malaysian investors. |
