Research

The Moderating Role of Structural Assurance in the Unified Theory of Acceptance and Use of Technology (UTAUT): A Study of E-wallet Behavioural Intention of Users and Non-users Among Adults in Malaysia

The Moderating Role of Structural Assurance in the Unified Theory of Acceptance and Use of Technology (UTAUT): A Study of E-wallet Behavioural Intention of Users and Non-users Among Adults in Malaysia

Description

Despite Malaysia’s aim to establish a cashless society by 2020, e-wallet adoption has lagged, with fluctuating transaction rates from 2020 to 2022. Transactions peaked at 251.5 million in December 2021, dropping to 208.2 million by February 2022.
Despite Malaysia’s aim to establish a cashless society by 2020, e-wallet adoption has lagged, with fluctuating transaction rates from 2020 to 2022. Transactions peaked at 251.5 million in December 2021, dropping to 208.2 million by February 2022. This volatility indicates barriers to widespread acceptance. Research highlights the significance of structural assurance— adequate security measures, supportive legal frameworks, and reliable regulation—in technology adoption. Ensuring these factors can enhance consumer confidence and drive higher adoption rates of digital financial services in Malaysia, addressing current impediments to e-wallet usage. This study integrates structural assurance within the Unified Theory of Acceptance and Use of Technology (UTAUT) to explore e-wallet adoption in Peninsular Malaysia, targeting both users and non-users through quota sampling. Using a questionnaire, valid responses were gathered from 377 participants, comprising 224 e-wallet users and 153 non-users. The research employs a quantitative methodology to examine the behavioural intentions related to ewallet usage. Initial data analysis involved assessing demographic profiles, checking variable reliability, and examining correlation patterns. Further, a multigroup analysis using partial least square – structural equation model (PLS-SEM) was conducted to differentiate these groups based on their ewallet usage behaviours. The findings underscore the pivotal role of structural assurance in influencing e-wallet adoption across Malaysia. The study reveals how trust and security concerns are crucial in encouraging both current users and potential adopters to switch from traditional payment methods to digital solutions. The implications suggest that regulatory bodies and e-wallet providers should prioritise structural assurance to boost adoption rates. By enhancing trust and security measures, stakeholders can significantly motivate users to embrace e-wallets, fostering a robust digital economy. This research enriches the existing literature on technology adoption, providing insights into the determinants of e-wallet adoption in Malaysia and highlighting the importance of structural assurance in digital payment systems.

Author
1. Amer Fareed Mohd Shukri
2. Tan Peck Leong
3. Arlinah Abd Rashid
4. Azlina Hanif
Journal
Malaysian Journal of Consumer and Family Economics
×

About

The Malaysian Research Repository, hosted by Monash University Malaysia and sponsored by the World Bank, is a nationally recognised and institutionally supported platform dedicated to the collection and preservation of high-quality research papers and related datasets.
Maintained By
Sponsored By