| The factors influencing irrational property purchase decisions in the Iskandar zone have not been debated explicitly. |
| The factors influencing irrational property purchase decisions in the Iskandar zone have not been debated explicitly. Hence, this research aims to investigate the impacts of behavioural bias on property purchasing decisions in the Iskandar zone, Malaysia, the effects of external factors, the mediating effect of the theory of planned behaviour (TPB), and the moderating effect ofgender. Quota sampling and PLS-SEM were employed to analyse 400 valid responses from potential Iskandar Zone, Johor property buyers. The empirical results reveal that behavioural bias is significantly related to property purchasing decisions, except for the herding effect. Meanwhile, external factors are positively associated with property purchasing decisions.Additionally, the elements of TPB partially mediate the relationship, except for the subjective norm. Moreover, gender significantly moderated the relationship between risk-seeking and property-purchasing decisions. Summarily, the study’s outcomes bridge the knowledge gap as the findings unveil the critical application of Cumulative Prospect Theory and the mediating role of TPB in the Iskandar, which has been underexplored by numerous studies. It is worth noting that the findings of this study have direct critical implications for Iskandar’s policymakers regarding housing development plans. |
