Research

Business Administration and Business Economics • Marketing • Accounting • Personnel Economics

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Love, Trust and Follow Them? The Role of Social Media Influencers on Luxury Cosmetics Brands’ Purchase Intention Among Malaysian Urban Women
 01-20-2026
 Journal: Malaysian Journal of Consumer and Family Economics

Luxury cosmetics brands are growing in Malaysia, especially among urban women. In this age, influencer marketing plays a significant role as many luxury cosmetic brands are partnering with social media influencers or key opinion leaders (KOLs) to increase their brand credibility and consumers’ desire.

Determining Entrepreneurial Intention Among Undergraduate Students in Malaysia Using the Theory of Planned Behavior (TPB)
 01-20-2026
 Journal: Malaysian Journal of Consumer and Family Economics

One of the main issues many countries face is unemployment. Entrepreneurship has been acknowledged as a means of solving unemployment problems.

Online Reviews and Purchase Decision: Perspectives of Malaysian versus Chinese Consumers
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

Purchasing in online platforms has become a significant trend among consumers in today’s globalized market, thus receiving considerable attention from scholars and practitioners alike.

Estimated Prevalence of Compulsive Buying in Malaysia: A Socio-Demographic Analysis
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

Compulsive buying is an important field of study in consumer research. The present study is one of the first to use socio-demographic data to examine the dynamics of compulsive buying behavior in Malaysia.

Compulsive Online Shopping, Spending Habits, And Locus of Control on Financial Vulnerability Among Malaysians
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

At a time when the world economy is uncertain, people need to be financially prepared to ensure stability.

Understanding The Presence of the Gig Economy in Malaysia
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

In Malaysia, there needs to be more explanation of the gig economy activities found in the literature.

Smartphones Purchase Intention: Testing the Moderating Effect of Brand Image among Youths
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

Brand image is crucial for smartphone manufacturers to differentiate their products and influence consumers’ purchase intentions, as it affects product differentiation and brand competitiveness through consumers’ perceived brand value.

The Lure of Digital Music Piracy: Modelling the Decision to Pirate or Not to Pirate Digital Music
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

Music is increasingly being consumed online.

Purchase Behaviour Towards Proton and Perodua Cars in Malaysia: A Preliminary Study of the What and Why
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

Over the last three decades, the Malaysian government has undertaken a number of steps to ensure the competitiveness of its automotive industry and to stay up with worldwide advances in this sector.

Green Human Resource Management and Employee Pro-Environmental Behavior: Environmental Knowledge Best Mediate or Moderate the Relationship?
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

Malaysia is known as a laggard in adopting environmental and social elements in projecting economies towards greener growth pathways. Accordingly, Malaysia should address this issue by directing efforts towards low-carbon and inclusive green economies rather than simply growing the economy faster.

Investigating Factors Affecting the Investors Intention to Accept Cryptocurrency Investment in Malaysia
 01-21-2026
 Journal: International Journal of Economics and Management

Cryptocurrency, a dynamic of digital investment powered by blockchain technology, is gaining widespread popularity.

Impact of Knowledge Management Processes on Competitive Advantage:The Case of Multimedia Super Corridor (MSC) Companies in Malaysia
 01-21-2026
 Journal: International Journal of Economics and Management

This study examines the effect of knowledge management (KM) processes, specifically knowledge acquisition, conversion, application, and protection, on competitive advantage (CA) within Malaysian Multimedia Super Corridor (MSC) companies.

Streaming to Success: Amplifying Purchase Intentions Among Malaysian Consumers
 01-21-2026
 Journal: International Journal of Economics and Management

This research project explores the factors influencing consumers' purchase intention via live streaming in Malaysia, including trustworthiness, social influence, perceived ease of use, and attractiveness.

Personalized Consumer Motivation and Repurchase Intention of Small Medium Enterprises on Digital Platform
 01-21-2026
 Journal: International Journal of Economics and Management

This study investigates the factors influencing consumer repurchase intentions within digital platforms of SMEs in Malacca, Malaysia.

The Effects of SMIs’ Source Credibility on Consumers’ Intention to Purchase Local Cosmetic Products Through Attitude Towards Advertisements
 01-21-2026
 Journal: Pertanika Journal of Social Science and Humanities

The global influencer marketing industry, valued at USD 21.1 billion in 2023, has gained immense relevance for businesses, with Social Media Influencers (SMI) playing a pivotal role in marketing activities.
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