Research

Business Administration and Business Economics • Marketing • Accounting • Personnel Economics

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Nexus between ESG Practice and Firm Performance: Are there any Stylised Facts?
 01-21-2026
 Journal: Malaysian Journal of Economic Studies

This study examines the relationship between firm performance and ESG (environmental, social and governance) practice for Malaysian public-listed companies.

An Analysis of Sugar-Sweetened Beverages Elasticity of Demand in Malaysia
 01-21-2026
 Journal: Journal Ekonomi Malaysia

Sugar-Sweetened Beverage (SSB) tax is one of the measures undertaken by the government to improve the health index of Malaysians. This study intends to examine the SSB demand elasticity of low, medium, and high-income groups.

Asymmetric Effect of Market Sentiment on Banking: A Nonlinear ARDL Approach
 01-21-2026
 Journal: Journal Ekonomi Malaysia

This study explores the asymmetric impact of market sentiment on commercial bank deposits over long-run and short-run periods.

The Impact of Quality Signals on the Performance of COVID-19 Related Crowdfunding
 01-21-2026
 Journal: Journal Ekonomi Malaysia

This study aims to examine the impact of quality signals on crowdfunding performance.

Exploring the Mediating Effect of Resilience on Working Adults' Life Satisfaction in a Malaysian Metropolitan Context
 01-21-2026
 Journal: Institutions and Economics

Reported low levels of life satisfaction are concurrent with the rising level of environmental and social pressures in many metropolitan regions.

The Influence of Opinion Leaders on Consumer Buying Behavior Among Millennials in Klang Valley
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

Opinion leaders have emerged as individuals with social influence who serve as the core of an interpersonal communication network.

Exploring the Relationship Among Service Satisfaction, Motivation and Purchase Intention in Malaysia’s Online Banking
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

Customer satisfaction plays a vital role in service marketing, especially for online banking, due to the advancement of technology and the ease of online banking transactions.

Social Media’s Role in Shaping Millennials Halal Shopping Trends in Malaysia
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

Social media influencers (SMIs) have emerged as pivotal figures in advertising and critiquing products and services.

Predictor Factors Influencing Young Adults’ Purchase Intention of Organic Food in Kuala Lumpur, Malaysia
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

This study is conducted to further understand the various behaviors of young adult consumers when it comes to organic food purchases.

Modeling of Determinants’ Influence on Consumer Behavior Towards Counterfeit Products in Indonesia and Malaysia
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

This study investigates customer behavior in the context of purchasing counterfeit products.

Exploratory Factor Analysis on Acceptance of Artificial Intelligence as Online Healthcare Product Sales Advisor Among Consumers of Guardian Pharmaceutical Outlets in Malaysia
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

Switching from human to artificial intelligence (AI) as online health sales advisors significantly impact sales.

Determinants of Consumers’ Intention to Use Mobile Banking in Malaysia: The Moderating Role of Education
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

Despite its plausible proliferation, Fintech entails increasing cybersecurity and trust issues.

Factor That Impact the Adoption of Reuse Practices Among Malaysians
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

Sustainable consumption is important globally, but it is challenging to practice.

Unveiling the Impact of Women Directors’ Boardroom Representation, Compensation and Experience on Malaysian Consumer Sector Titans’ Returns Pre and Amidst COVID-19
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

Despite growing pressure for gender equality and inclusivity from government and society, the issues of under-representation of women on boards and pay inequality compared to their men comrades still continue in Malaysia, which can demotivate women directors and imperil corporate performance.

The Moderating Role of Structural Assurance in the Unified Theory of Acceptance and Use of Technology (UTAUT): A Study of E-wallet Behavioural Intention of Users and Non-users Among Adults in Malaysia
 01-21-2026
 Journal: Malaysian Journal of Consumer and Family Economics

Despite Malaysia’s aim to establish a cashless society by 2020, e-wallet adoption has lagged, with fluctuating transaction rates from 2020 to 2022. Transactions peaked at 251.5 million in December 2021, dropping to 208.2 million by February 2022.
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