WAN NORHIDAYAH W. MOHAMAD · KEN WILLIS · NEIL POWE ·International Journal of Economics and Management ·2018 ·JEL: Q51; Q57
Accounting for ignored attributes, or attribute non-attendance (ANA), in discrete choice experiment (DCE) is believed to produce more reliable willingness to pay (WTP) estimates. However, there is evidence that respondents who claimed to ha...