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Keyword: Brand Transgression, Brand Forgiveness, Islamic Banking Services, Malaysia × Clear all

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Nexus Between Brand Transgression and Brand Forgiveness Among Islamic Banking Customers in Malaysia

Muhammad Hafiz Abd Rashid · Muhammad Iskandar Hamzah · Amirul Afif Muhamat · Aida Azlina Mansor · Rahayu hasanordin ·Journal of Asian Finance, Economics and Business ·2022 ·JEL: M10, M30, M31

Studies examining the interplay between brand transgression and brand forgiveness is notably sparse especially in the context of Southeast Asian banking customers. The purpose of this research is to add to the existing literature by examini...

Brand Transgression, Brand Forgiveness, Islamic Banking Services, Malaysia

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