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Keyword: Buying decision × Clear all

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Determinants of green product buying decision among young consumers in Malaysia

Christine Nya Ling Tan · Adedapo Oluwaseyi Ojo · Ramayah Thurasamy ·Young Consumers ·2019

Purpose This study aims to investigate the factors, which may potentially influence green product buying decision among young consumers in Malaysia. Design/methodology/approach A perceived lack of intention to buy green products observed am...

Malaysia Ypung consumers Green marketing Pro-environmental behaviour Green product Buying decision

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