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Planning to improvise? The role of reasoning in the strategy process: Evidence from Malaysia

Paul Hughes · Vitor Leone · Ian R. Hodgkinson · Mathew Hughes · Darwina Arshad ·Asia Pacific Journal of Management ·2017

Planning and improvisation are depicted as alternate decision-making orientations in the strategy process literature, executed by two parallel cognitive contexts: rational or intuitive, but can rationality and intuition be harmonized in the...

Malaysia Emerging economy Planning Improvisation Reasoning Strategy process

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