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Emanating the key factors of innovation performance: leveraging on the innovation culture among SMEs in Malaysia

Haniruzila Hanifah · Hasliza Abdul Halim · Noor Hazlina Ahmad · Ali Vafaei-Zadeh ·Journal of Asia Business Studies ·2019

Purpose Innovation has become an approach to create value for the customer to remain competitive in the market. However, previous research on innovation performance particularly among Bumiputera small and medium-sized enterprises (SMEs) had...

Small and medium-sized enterprise Innovation performance Innovation strategy Innovation culture Government support Ambidextrous orientation

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