Business Administration and Business Economics

Keyword: Online booking × Clear all
1 result
The Impact of Online Consumer Review to Online Hotel Booking Intention in Malaysia

Stany Wee Lian Fong · Tan Pei Kian · Yeo Sook Fern · Soh Long Quan ·International Journal of Supply Chain Management ·2018

Travellers today tend to believe more on peer reviews in selecting tourism products and services instead of information provided by the businesses. With the rise of communication technologies such as Web 2.0, there is pool of opinions on ho...

Advanced Search

Clear all filters