Siti Hajar Salwa Binti Ahmad Musadik (University Utara Malaysia (UUM)) · Ilhaamie Binti Abdul Ghani Azmi (Academy of Islamic Studies University of Malaya (UM)) ·Malaysian Journal of Consumer and Family Economics ·2019
Studies on impulse buying have been substantially conducted in developing countries by vast researchers. Nevertheless, such studies are in scarcity amidst Asian countries, particularly Malaysia. Besides, studies that have looked into the va...