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Does CSR Image Matter to Hypermarket's Consumers in Malaysia? Perspective from Persuasion Knowledge Model

Hong Kay Tze · Ng Siew Imm · Ho Jo Ann · Tan Houng Chien · Lim Chui Seong ·International Journal of Economics and Management ·2021 ·JEL: M14, M30, M31

It is commonly accepted that positive corporate social responsibility (CSR) image brings desirable outcomes, for instance, brand loyalty, improved brand image, enhanced store image, as well as increased visit intention; suggesting there are...

corporate social responsibility Hypermarket Visit Intention Store Image Brand Awareness Persuasion Knowledge Model

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