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EXPLORING THE UNDERSTANDING, ROLE AND PARTICIPATION OF SMALL AND MEDIUM ENTERPRISES (SMES) ON DIGITAL ECONOMY IN MALAYSIA

Maya Puspa Rahmana · Nurfatihah Senusia ·Malaysian Journal of Consumer and Family Economics ·2019

This study explores the understanding, role and participation of the SMEs on digital economy, in line with the aspiration by the Malaysian government to have higher growth contribution coming from this segment. The primary data is collected...

Malaysia digital economy SMEs Thematic Analysis

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