Krishna Moorthy · Nik Mohamad Zaki Nik Salleh · Ang Xin Jie · Chan Shu Yi · Lau Shin Wei · Loo Yian Bing · Yee Zhao Ying ·Millennial Asia ·2021
This study examines the social media usage of Malaysian millennials in planning their domestic holidays. This study integrated the theory of planned behaviour (TPB) and technology acceptance model (TAM) variables by adding electronic word-o...
Kai Chen Goh · Nur Syahidah Said · Hui Hwang Goh · Ta Wee Seow · Sulzakimin Mohamed · Md Asrul Nasid Masrom ·Malaysian Journal of Consumer and Family Economics ·2019
Tourism industry in Malaysia has experienced continued growth due to Malaysia’s beautiful natural assets over decades. Tourism is largely depending on the clean environment, so the issues of operational hotel waste cannot be ignored. It is...
Kartini Muniandy · Suzari Abdul Rahim · Aidi Ahmi · Nor Aida Abdul Rahman ( Malaysian Institute of Aviation Technology (UniKL MIAT)) ·International Journal of Supply Chain Management ·2019
In recent years, the hospitality Industry has overcome numerous challenges to initiate green practices. Greater interest in customers green behaviours has led the hotel industry to practice more environmentally friendly activities. Therefor...