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Keyword: New Normal Life, COVID-19, Consumer Perception, Organic Food, Individual Green Consideration × Clear all
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The Sustainable Purchase Intention in a New Normal of COVID-19: An Empirical Study in Malaysia

Muhammad Safuan Abdul Latip · Farhana Tahmida Newaz · Rachel Yong Yuen May · Ahmad Esa Abdul Rahman ·Journal of Asian Finance, Economics and Business ·2021 ·JEL: Q56, M39, D16, Q01, M59

The study investigated the effect of food safety knowledge, food safety trust and the factors influencing organic food purchase intention in the ‘new normal’ of the COVID-19 pandemic. The study employed non-contrived and cross-sectional met...

New Normal Life, COVID-19, Consumer Perception, Organic Food, Individual Green Consideration

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