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Keyword: Gen-Z × Clear all
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Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? A study of smart retailing technology in Malaysia

Siew Imm Ng · Jo Ann Ho · Xin Jean Lim · Kee Lin Chong · Khairunnisak Latiff ·Young Consumers ·2019

Purpose In this digitalization age, smart technologies are on the cusp of changing all business sector including retailing. Today’s consumers desire to shop in a smart store where the physical products on display are connected to the intern...

Malaysia Attitude PLS-SEM S-O-R model Word-of-mouth Gen-Z Smart retail technology

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