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Keyword: Word-of-mouth × Clear all
2 results
Use of Social Media in Planning Domestic Holidays: A Study on Malaysian Millennials

Krishna Moorthy · Nik Mohamad Zaki Nik Salleh · Ang Xin Jie · Chan Shu Yi · Lau Shin Wei · Loo Yian Bing · Yee Zhao Ying ·Millennial Asia ·2021

This study examines the social media usage of Malaysian millennials in planning their domestic holidays. This study integrated the theory of planned behaviour (TPB) and technology acceptance model (TAM) variables by adding electronic word-o...

Theory of planned behaviour, technology acceptance model, electronic word-of-mouth, social media, domestic holidays, Malaysia
Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? A study of smart retailing technology in Malaysia

Siew Imm Ng · Jo Ann Ho · Xin Jean Lim · Kee Lin Chong · Khairunnisak Latiff ·Young Consumers ·2019

Purpose In this digitalization age, smart technologies are on the cusp of changing all business sector including retailing. Today’s consumers desire to shop in a smart store where the physical products on display are connected to the intern...

Malaysia Attitude PLS-SEM S-O-R model Word-of-mouth Gen-Z Smart retail technology

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