Business Administration and Business Economics

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Nexus Between Brand Transgression and Brand Forgiveness Among Islamic Banking Customers in Malaysia

Muhammad Hafiz Abd Rashid · Muhammad Iskandar Hamzah · Amirul Afif Muhamat · Aida Azlina Mansor · Rahayu hasanordin ·Journal of Asian Finance, Economics and Business ·2022 ·JEL: M10, M30, M31

Studies examining the interplay between brand transgression and brand forgiveness is notably sparse especially in the context of Southeast Asian banking customers. The purpose of this research is to add to the existing literature by examini...

Measurements of Service Quality of Islamic Banking in Malaysia: A Non-Malaysian Customers’ Perspective

Abdo Yousef Qaid Saad · Amer M Alhusini Alshehri ·Journal of Asian Finance, Economics and Business ·2021 ·JEL: M00, M31, G1, G2, G21

The study aims to measures the service quality of Islamic banking in Malaysia from non-Malaysian customers’ perspective based on the six different dimensions of the SERVQUAL model, namely, Shariah, assurance, reliability, tangibles, empathy...

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